The strategy course is regarded as a capstone of the Masters programme. It brings together into a meaningful and consistent whole, much of which has been studied over the previous years. Most importantly though, is that students move from purely theoretical learning to practical and reflective learning. This will be a challenge, as students will need to be able to demonstrate their understanding of strategic thinking and implementation in order to do well in the course.

The course serves as a base for effective total management in a dynamic local and global environment. To this end, we address strategic issues that will impact on a company's present and future strategies.

As such, the course requires that you integrate what you have learned about various aspects of business to address the multiple issues and challenges that businesses face in this increasingly complex and global competitive environment.  This integration of the various knowledge areas to which you have been exposed in the MComm programme is provided through the framework of strategic management, which is concerned with the successful adaptation of the enterprise to its external environment.  The major vehicle for helping you in this integration will be case studies.